Founder
Petra Marko
Navarro
We have seen first hand that live performance is one of the most powerful forms of human connection.
It transforms weddings. Elevates corporate milestones. Strengthens cultural dialogue. It marks moments people remember for years.
For over two decades, through my entertainment production house NeonHeads, I have produced cultural performances internationally. We have delivered more than 6,000 events across 18 countries and distributed over €20,000,000 in artist fees to more than 300 in-house trained artists. Today, our archive includes more than 7,000 costumes across Europe, Asia and the Middle East.
Over the years, I have seen how deeply a single performance can move a room. I have also seen how unnecessarily complicated it can be - for producers, artists and clients - to secure one. In a world where you can book flights, food or fashion in seconds, accessing world-class entertainment should be just as simple.
Culture - whether centuries old or newly created - deserves structured, professional global mobility. The easier it is to access, the further it travels.
REE.global exists to bring structure, accessibility and accountability to the world of original live performances for private and corporate events.
Events
Countries
Artists fees
Costumes
Co-Founder
Lina
Alabdan
REE.global started as an internal sales tool inside the production house NeonHeads. As Co-Founder, I helped transform it into an open platform designed for the global entertainment market.
Coming from a generation shaped by digital infrastructure, I quickly saw the gap - while most industries run on structured digital systems, entertainment sourcing still relies heavily on manual, informal networks.
As a Saudi entrepreneur within the Kingdom’s rapidly evolving startup ecosystem, I had the confidence to challenge that model.
Today, my role is translating complex live performances into clearly structured products, so clients can understand exactly what they are booking. What excites me most is curating a catalogue where authenticity, cultural depth and innovation exist side by side - presented in a format that makes these performances easy to discover and access.
REE.global brings these works into one structured global catalogue, where cultural heritage and contemporary creativity meet within a clear and accessible system.
Investor & Tech Expert
Tatiana
When I look at new ventures, I always ask one simple question - can this scale?
REE.global immediately stood out to me. Not only because of the opportunity in the market, but because it is built on real experience. Behind the idea are decades of production, thousands of events, and a deep understanding of how this industry truly works.
My role in REE.global is to shape and supervise the entire technology framework of the platform. I brought together the UX designer, front-end and back-end developers, and project management to ensure the system is not only beautiful, but functional, stable and ready to grow.
With my background in travel aggregators and large e-commerce systems, I know how complex ecosystems can be transformed into clear, intuitive digital platforms. That is exactly what we are doing here - taking something traditionally complicated and making it structured and accessible. I am confident that together we will deliver a robust, scalable system that makes global entertainment procurement frictionless.
REE.global has the right timing, the right architecture and the right team to become a serious category player - and I am fully committed to building the infrastructure that makes that possible.
Head of Operations
Diana
When REE.global set out to make live entertainment bookable through a structured, automated system, the ambition was clear. But making it work in practice required real production experience.
With more than 25 years in the artistic world, beginning as a performer and later moving into leadership behind the scenes, I know how much thinking ahead is required to keep projects moving.
At REE.global, that experience shaped the platform’s operational foundation. I worked closely with the IT team to ensure the system reflects real production workflows and practical realities.
My role is to make sure the platform works in real life, not only on paper, with realistic costs, properly calculated logistics and clear communication between suppliers and the platform.
Good operations mean that creative people can focus on what they do best, while clients gain reliability and partners gain clarity and trust. REE.global is how that mindset takes shape in practice.
Culture deserves structured, professional global mobility. The easier it is to access, the further it travels.
REE.global is not just expanding access to entertainment. It is curating a global catalogue where cultural heritage and contemporary creativity meet within one structured, accessible system.
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